Cornwall Enterprise Programme (Unlocking Potential)

Research, Innovation & Knowledge
Business support

The Enterprise Programme focuses on improving business performance through learning. It has three strands: a series of flagship events which will inspire and motivate people from the business and education communities; business performance improvement workshops and reviews and enterprise research.

Unlocking Potential Event 2011

The main aims of the Enterprise Programme are as follows: Improve the economic performance of businesses through the provision of high quality learning. Increase the numbers of people starting up in business through creating a culture where more people (including graduates) consider and then establish their own enterprise. Be underpinned with robust quality research into enterprise education that both responds to business need and informs learning content.

The enterprise support that the project will deliver is designed to offer a learning based approach to business improvement aimed at those businesses that occupy the “middle ground” i.e. those that have the potential to grow but require the right motivation, inspiration and support to do so.

The proposal will deliver three core strands of activity:

Inspiring Excellence

A series of flagship events (“Penny and Pebble events”) led by keynote speakers and senior business leaders who will be commissioned to present on subjects that both fit with their profile and link to identified needs emerging from the research strand.

Business Performance Improvement Programme

The objective of this strand is, through a learning based approach, to help groups of businesses address critical performance and development issues.

A series of workshops will provide one-to-many support to groups of businesses utilising the experience of the 'flying faculty' (bespoke teams of experts from within businesses, sector groups, academics and business support organisations).

Businesses will also receive a diagnostic review to be undertaken by the Business Improvement Manager who will be an experienced and accredited business development specialist.

Enterprise Research

A core research team will be appointed made up of two skilled and experienced researchers. They will be led by a Research Director. Working alongside key partners and a business led steering group, the research team will develop a programme of activity investigating amongst others:

  •     Drivers of growth and success for SMEs in a peripheral rural economy
  •     Creating a culture of Enterprise in a peripheral rural economy
  •     The support needs of Women Entrepreneurs
  •     Capturing the benefits for middle tier firms of the Low Carbon Economy
  •     Capturing the benefits for middle tier firms of the Digital Economy