This project intends to benefit Cornwall and the Isles of Scilly’s businesses by providing a nationwide marketing campaign promoting Cornwall’s business environment and products.
It is also hoped that it will stimulate the local economy by attracting Foreign Direct Investment to the area which will lead to job creation and increased activity.
The project consists of two main elements:
- Promotional campaign challenging external perceptions about Cornwall and IOS as regards to it’s viability as a business location and of the quality of goods and services coming from Cornwall and IOS based businesses.
- Overseas marketing (non-EU) showcasing Cornwall and IOS particularly as an FDI location
A key outcome of the project will be the creation of ‘publicity collateral’ in the form of information packs, literature, events material and a prominent web presence to reinforce the Cornwall and Isles of Scilly offer.
Information on the second phase of this investment can be found here: