Exciting plans for sportswear company based at Cornish enterprise hub

A sportswear and equipment specialist is preparing to expand its business nationwide in 2016 after being supported to grow by a Cornwall Innovation Centre.

AGAME Sports offers a range of bespoke sports kits and sportswear to clubs, colleges and universities throughout the UK. Set up in 2012 by director Adrian Noott, the company moved to Pool Innovation Centre (PIC) in March last year and has already launched its successful brand in Devon, with plans to roll the company out across the South East in the coming months.

The move to the award-winning Innovation Centre operated by Plymouth University helped to give the emerging sports business a more professional edge, having previously been run from Adrian’s Falmouth home, and the PIC team has since supported the young company to grow at a faster rate.

Adrian Noott, director of AGAME Sports and a keen sportsman with Truro Cricket Club who has also played table tennis at county level, said: “We planned to be at the Innovation Centre for only a short time but fell in love with the place. It is great to be based here, and adds to the professional look and feel of our business and how we want to portray ourselves to customers.

“Being based at PIC fits around our vision for the business as it continues to grow, and the interaction between the innovation centre team and the companies working here is fantastic.”

In addition to creating high quality sports equipment and teamwear, AGAME also produces bespoke clothing for teams with its special online kit designer. 

Adrian added: “We are so excited to see the business grow after we have all worked so hard to bring it together. We are looking forward to the continued expansion of AGAME, and working with others who are keen to embrace the high level of service and quality we aspire to produce.”

The Pool facility is one of three acclaimed business acceleration centres in Cornwall operated by Plymouth University on behalf of Cornwall Council. Pool Innovation Centre, along with its sister enterprise hubs, the Health and Wellbeing Innovation Centre in Truro and Tremough Innovation Centre in Penryn, all support companies to grow their businesses more quickly.

The Cornwall Innovation programme has been supported by £29million of investment provided by the European Regional Development Fund (ERDF) with the aim of boosting business growth and job creation in the region.

Companies based at the centres have enjoyed record annual growth of up to 68 per cent in one year thanks to the dedicated business support available.

And with each enterprise staying at an incubation site for an average of three years, the centres have already helped to shape the future of hundreds of emerging businesses in the region.

Richard Scutt, Manager of Pool Innovation Centre, said: “AGAME has been with us here at Pool Innovation Centre for less than a year but it has been great to be able to watch the company grow and expand into new and exciting markets so quickly while still concentrating on already established customers.

“This year is set to be an exciting one for AGAME and we look forward to supporting the business every step of the way.”

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Pic caption: Richard Scutt, Manager of Pool Innovation Centre (far left) with the AGAME team (L-R): Hannah Nelson, Sales Co-ordinator; Perry Hughes, Marketing Co-ordinator; Fern Nicholls, Finance Manager; Adrian Noot, Director.

For more information contact:

Mary O’Leary

DCA Public Relations


[email protected]

Notes to editors:

Cornwall Innovation Centres

The pioneering Innovation Centres are operated by Plymouth University on behalf of Cornwall Council, who opened the centres with significant investment provided by the ERDF (European Regional Development Fund) Convergence Programme.

About ERDF Convergence

The Cornwall & Isles of Scilly Convergence European Regional Development Fund Programme 2007 to 2013 is managed by the Department for Communities and Local Government. It is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs.


Friday 8 January 2016